Wirra Wirra Scrubby Rise Red 2006

This wine is seriously cheap. I think we paid about $11 for it at Dan's. The reason I'm writing a note is that it's the sort of wine that the Australian industry has historically done so well at: multi-region, multi-varietal blends in a mainstream style.

The blend is shiraz, cabernet sauvignon and pertit verdot, with the latter contributing its distinctive aroma and flavour of what I experience as darkish bubblegum fruitiness (Hubba Bubba grape flavour, to be exact). The region is listed as "South Australia", but a little digging on the Wirra Wirra website reveals a blend of Fleurieu Peninsula and Adelaide Hills fruit.

Basically, this is an easy wine; full of flavour, totally unchallenging; but what makes it interesting (and a repeat buy) is that it's not corporate-tasting at all. In fact, it has some personality in its flavour profile, as well as enough structure to reward a bit of contemplative tasting if in the mood. It has a reasonable intensity of flavour (none of that horrible, lolly water taste one sometimes gets from low end wines) and goes well with food (rump steak last night). Basically, a perfect quaffing wine.

I'd much rather drink this if on a budget than a Rosemount Diamond Label, Yellow Tail or equivalent mass produced thing.